1. Strategic SEO & Technical Infrastructure

o Advise on the design and continuous optimization of SEO critical metrics (INP, CLS, LCP) and site architecture

o Counsel on the development of traffic products (e.g., price calculators, dynamic landing pages) that enhance search visibility and conversion.

2. Affiliate & Partnership Ecosystems

o Guide the evolution of affiliate marketing systems

o Recommend best practices for affiliate activation, incentive structuring, and modular platform design to support scalable partner onboarding.

3. Advertising Attribution & ROI Optimization

o Provide expertise on integrating advanced attribution platforms (Appsflyer or equivalent) across mobile and web channels.

o Advise on building robust ROI tracking and anti fraud algorithms.

4. Growth Product Platform Design

o Counsel on the architecture of marketing “middle office” systems, including voucher, activity, and contact automation modules.

o Recommend scalable, reusable component frameworks for rapid campaign deployment and multi channel engagement (email, SMS, push, in app).

5. Conversion & Referral Systems

o Advise on optimizing new user conversion funnels.

o Provide strategic input on referral and rebate mechanisms.

6. Technical Architecture & Team Scaling

o Leverage your background in building distributed systems to recommend microservice architectures, SDK libraries, and agile processes that support rapid feature rollout.

o Mentor senior engineering leaders on team structure, cross regional collaboration, and best in class development practices.

7. Cross Functional Stakeholder Engagement

o Act as a thought partner to Product, Marketing, and Engineering VPs—translating complex technical trade offs into clear strategic choices.

o Present periodic briefings to the executive committee on project status, risk mitigation, and strategic roadmap adjustments.

• Leadership & Advisory Background:

- 10+ years in senior technical or product leadership roles, with track record as a program manager or director driving digital growth initiatives.

- Demonstrated success advising on SEO, affiliate, and attribution platforms that achieved significant traffic and revenue uplifts.

• Technical & Analytical Expertise:

o Deep familiarity with web performance metrics (INP, CLS, LCP), site wide SEO tactics, and A/B testing methodologies.

o Proven experience with affiliate systems, campaign orchestration tools, and ad attribution frameworks.

• Product & Growth Systems:

o Strong understanding of marketing middle office architectures, voucher/loyalty engines, and user engagement platforms.

o Hands on experience with building scalable, modular product components for rapid feature deployment.

• Communication & Influence:

o Excellent stakeholder management; adept at conveying technical strategy to C level executives.

o Fluent in English and Mandarin; capable of advising in multicultural, cross regional contexts.

• Personal Attributes:

o Strategic thinker with a bias for action and continuous improvement.

o Collaborative mentor, with a passion for developing high performance teams and sharing best practices.