1. Campaign Intake & Workflow Automation

o Develop standardized intake forms, approval matrices, and automated routing using tools like Lark Base, Airtable, or Asana.

o Integrate workflow automation (Zapier, Make) to reduce manual handoffs by 60% and shrink campaign lead time to under 48 hours.

2. Cross Regional Stakeholder Alignment

o Act as the central point of contact for regional markets (outside of Hong Kong), organizing weekly steering calls and maintaining a shared operations roadmap.

o Produce market specific playbooks that document local timelines, compliance checkpoints, and vendor contacts to ensure smooth execution.

3. Performance Monitoring & Data Analytics

o Design and maintain interactive dashboards (Tableau, Google Data Studio) tracking key metrics: launch velocity, campaign activation rate, budget variance, and revenue uplift.

o Conduct root cause analyses on campaign performance; deliver quarterly insights reports recommending process or channel optimizations.

4. Partner & Vendor Program Management

o Lead end to end partner programs: define SLAs, manage onboarding checklists, and track partner deliverables in a centralized portal.

o Negotiate service agreements with agencies and vendors, monitor performance, and ensure 95%+ on time delivery of creative assets and technical integrations.

5. Event Production & Logistics Coordination

o Oversee logistical planning for virtual and in person events across APAC (outside of Hong Kong), ensuring compliance with local regulations (PDPA, data privacy).

o Develop post event workflows for lead capture, follow up sequencing, and performance measurement against cost per lead and attendance KPIs.

6. Process Improvement & Knowledge Management

o Identify operational bottlenecks via bi annual process audits; implement SOPs, templates, and automated alerts to achieve 30% efficiency gains.

o Maintain an internal knowledge base (Confluence) of best practices, FAQs, and troubleshooting guides; host monthly ‘Operations Office Hours’ for team support.

7. Team Leadership & Capacity Building

o Mentor junior operations coordinators and interns; conduct monthly training sessions on new tools, SOP updates, and cross regional nuances.

o Set performance goals, conduct quarterly reviews, and foster a culture of continuous improvement and accountability.

• Experience:

o 5+ years in operations management, campaign execution, or partner programs across APAC.

o Proven track record implementing workflow automation and reducing campaign turnaround times by >50%.

• Technical Proficiency:

o Expert in project and workflow tools (Lark Base, Airtable, Asana, Zapier) and analytics platforms (Tableau, Google Data Studio).

o Advanced Excel skills and basic SQL for ad hoc data analysis and dashboarding.

• Cross Cultural & Communication:

o Exceptional stakeholder management in multi market contexts.

o Fluent English and Mandarin; familiarity with local business practices and regulatory requirements (PDPA, PIPL).

• Operational Excellence & Leadership:

o Strong process design, problem solving, and project management abilities; PMP or Lean Six Sigma certification a plus.

o Data driven mindset with keen attention to detail and a proactive, solutions oriented approach.