Key Responsibilities:

Optimize web and app landing pages to enhance registration and activation conversion rates.

Design customized conversion journeys tailored for various channels and audiences.

Enhance critical in-app flows, including onboarding, first deposit, and first transaction.

Develop funnel analysis models to identify drop-off points and drive product enhancements.

Define growth metrics, conduct A/B tests, and continuously improve overall performance.

Analyze user behavior and traffic quality to generate actionable insights.

Collaborate closely with design, engineering, marketing, and operations teams to launch and optimize initiatives.

Bachelor’s degree or higher in a relevant field.

At least 3 years of experience in growth, conversion optimization, or digital product strategy.

Practical experience in landing page optimization and conversion funnel design.

Strong analytical skills with proficiency in SQL, Excel, or other analytics tools.

Data-driven mindset with a strong sense of ownership and execution ability.

Excellent communication skills and ability to collaborate across functions.

Experience in fintech, blockchain, or global products is a plus.