Responsibility

• Strategy Planning and Monitoring: Advise on strategic global marketing plans tailored to new product launches. Develop a deep understanding of product objectives, target audience attributes, and unique selling propositions to inform marketing strategies. Review and provide feedback on GTM proposals that align with launch objectives and drive global market penetration. Identify and leverage global marketing channels, including social media, PR, influencer partnerships, and events, to enhance product visibility.
  
  

• Comprehensive Campaign Management: Design and oversee end-to-end marketing campaigns aimed at new product engagement. Oversee content distribution, and community interaction across multiple platforms. Utilize data analytics to track campaign performance and refine strategies for optimal results.
  
  

• Brand Consistency & Storytelling: Maintain consistency in global brand messaging across all marketing materials and initiatives. Develop global content strategies that highlight product narratives and value propositions.

  
  

• Coordinate Data Collection and Performance Analysis: Organize and oversee data collection processes to ensure accurate and relevant insights. Provide regular reports with data-driven insights to optimize future product launch

Requirement:

• Bachelor's degree in Marketing, Business, Communications, or related fields.

  
  

• 3–6 years' experience in product marketing, preferably in crypto, or technology sectors.

  
  

• Strong grasp of cryptocurrency, blockchain, and financial markets.

  
  

• Proven track record of executing GTM strategies and managing cross-functional projects.

  
  

• Excellent communication skills in English (additional languages a plus).

  
  

• Analytical, data-driven mindset with creative storytelling ability.

  
  

• Ability to thrive in a fast-paced, global, and highly collaborative environment.